workshop

The business of being a creator - Melbourne

where
Melbourne, Google HQ
when
Wednesday, April 22 2026
cost
Absolutely Free

Join YouTube and Changer for a practical workshop unpacking the revenue models, growth strategies and platform tools helping creators turn channels into real businesses.

Featuring:

Sabine Zonderland - YouTube (Top Creators AUNZ)
Sarah Renae Clark - Creator of the Colour Cube
James McPherson - Never Too Small (3.3M Subscribers)

This workshop breaks down how creators are building long-term revenue, deeper audiences and scalable businesses on YouTube.

Part of a national YouTube x Changer events series.

Brought to you by:

  • YouTube

What you'll learn

You'll walk away with a clearer understanding of how YouTube can become the foundation of your sustainable creator business.

  1. 01Audience that convertsHow creators build loyal communities that drive revenue, not just views.
  2. 02Turning channels into brandsWhy the most successful creators think beyond content and build ecosystems.
  3. 03Real revenue modelsAd revenue, brand partnerships, product integrations and off-platform monetisation.
  4. 04YouTube’s monetisationToolsShopping integrations, partnership pathways and platform features designed for long-term growth.

MeetyourGuestSpeakers

The business of being a creator.

Meet your Guest Speakers


James McPherson

Never Too Small (3.27M+ Subscribers)

James is the founder and managing director of Never Too Small, the globally recognised YouTube channel and (more recently) magazine exploring design, architecture, and compact urban living.

With millions of viewers worldwide, James has built Never Too Small into a multi-platform media brand spanning video, print and digital publishing, collaborating with leading architects, designers and global brands.


Sabine Zonderland

Sabine leads the creator partnership business for YouTube Australia and New Zealand, where she oversees strategy, in-market creator programs, and partner collaborations. Sabine has spent over 16 years at Google and YouTube, gaining extensive experience across strategy, product, partnerships, and sales.


Sarah Renae Clark

Sarah Renae Clark is one of Australia’s most successful creator-entrepreneurs, having built a multimillion-dollar global business anchored in YouTube and audience-led growth. Sarah turned her channel into the foundation for a thriving creative products company, reaching millions of viewers worldwide and generating more than $5 million in annual revenue.

THIS EVENT IS FOR YOU IF:

You’re serious about turning your YouTube channel into a business

You want to understand how creators actually build businesses on the platform

You’re building a brand around your content

You want to connect with Melbourne's creator community


WHAT TO EXPECT:

Practical workshop and discussion.

Live Q&A with YouTube and a leading creator.

Insights into new platform features.

Drinks, food and networking with Brisbane creators.

A room full of creators!

Being a creator can feel like a solo journey.

We’re bringing the Melbourne creator community together to share ideas, swap stories and connect with people building the future of content.


Get on the list!

RSVP Now
RSVP Now