Kat Peterson
Re6I - Co-Founder
Based in Toronto, Kat is considered one of the best creator managers in the world.
At Re6l she manages PewDiePie (111M Subs) and other leading creators to develop businesses.
revenue
Changer Creator Lab: Revenue & Growth
Build more than a channel.
An exclusive lab for advanced creators to create strong revenue pathways and develop a strategic, highly effective plan to increase income and support their business.
Limited to only 10 places.
Brought to you by:
About the Lab
For the very first time, Changer is sharing the advanced insights and practical tactics we've developed working with leading creators and experts over the past decade.
This lab is a whole new experience to help you develop strategic pathways to boost your revenue potential.
Build more than a channel.
Dami Lee - 1.7M Subs
Changer Accelerator Alumni
The program
A 5 week program consisting of:
- A 2x day in-person Mastermind Session in Melbourne
- 4x weeks of Virtual Sessions
- Local & international guest experts
Two Day Melbourne Mastermind
The Lab kicks off with an intensive 2x day in-person mastermind with your cohort, and guest experts. Lunch and drinks on us.
What's being covered?
Get With the Program
Over five weeks you’ll develop a deep understanding of your creator business and develop the strategies and tactics to implement long-term growth and sustainability.
- 01Productivity & efficiency- Time management & productivity
- Optimised workflow
- Process improvements - 02Workflow & scaling- Scaling teams
- Who to hire and when
- Managing teams - 03Brand development- How to build a brand
- Brand vs branding - 04Revenue growth strategies & planning- Understanding key strategies
- Effectively forecasting & planning - 05Audience ownership- Developing an audience
- Connection & engaging with your audience
- Owning your audience - 06Brand collabs and representation- Developing lasting collaborations that let you grow with strong, consistent revenue.
- How to best utilise and agent or manager to grow faster - 07Rights management & licensing- Protecting your content as you scale your business
- Understanding how to license your content - 08Product development- Developing your IP
- Developing your own products
- Understanding options
Leading guest mentors
Learn from the best international and local experts including...
Anthony Zaccaria
Linktree - Co-Founder
With a background in digital marketing and music management, Anthony has been instrumental in scaling platforms.
Under his guidance, Linktree has evolved into an essential tool for online branding, connecting creators and audiences seamlessly.
Mario Joos
Retention Expert
Mario has helped top creators like MrBeast, Stokes Twins, and more improve their videos.
His current focus is building a research company whose goal is to help creators and businesses better understand how to keep audiences engaged.
Tyler Chou
Creator Attorney
With 15 years as a Hollywood entertainment lawyer at the likes of Walt Disney Studios, Skydance Media & BuzzFeed, Tyler now applies her media law expertise to protect the world's best creators.
She believes in, and is dedicated to, supporting creators to build their own businesses.
Past experts
You'll walk away with
- A deeper understanding of your key revenue pathways
- A strategic, actionable plan to build your business and increase revenue
- Exposure to the models used by the world’s top creators to help scale their team, business and processes
- An understanding of how to build a brand and business that transcends your content and create something that can live beyond your videos
- Tools and frameworks to get you where you need to be
Program Calendar
Week 1
[IN-PERSON]
31st Oct & 1st Nov
Melbourne Mastermind Session
ft. Anthony Zaccaria
Week 2
[VIRTUAL]
14th Nov 9:00AM AEST
Audience Ownership Masterclass (2hrs)
15th Nov 9:00 AM AEST Guest Mentor Session (1hr)
Week 3
[VIRTUAL]
21st Nov 9:00AM AEST
Brand Representation Masterclass (2hrs)
22nd Nov 9:00 AM AEST Guest Mentor Session ft. Kat Peterson (1hr)
Week 4
[VIRTUAL]
28th Nov 9:00AM AEST
Rights Management Masterclass (2hrs)
29th Nov 9:00 AM AEST Guest Mentor Session ft. Mario Joos (1hr)
Week 5
[VIRTUAL]
5th Dec 9:00AM AEST
Product Development Masterclass (2hrs)
6th Dec 9:00 AM AEST Guest Mentor Session ft. Tyler Chou (1hr)
Changer success stories
Here's what our graduates say
“The Changer team gave me great advice, and helped me triple my income”
Our Upcycled Life — 339K SubscribersWomen's Voice Accelerator
“It's really hard to believe how much it has grown. This program actually changed my life in a big way.”
Dami Lee — 1.61M SubscribersCreator Accelerator Alumni
“Changer has played a big role helping me to grow my YouTube Channel into a flourishing and successful business.”
Self Sufficient Me — 2.23M SubscribersAccelerator
“I got more value in 6 hours than I get at 3 days of Vidcon. Came away feeling very inspired to tackle the latest challenges in my business, and also felt like part of a community.”
Shannon Jones (Bounce Patrol) — 30.4M SubscribersThe Deep End
We're building better businesses for creators across the globe
From brand deals to licensing, launching new products, event appearances and everything in between. We help creators build sustainable businesses.
For example, over the past 12 months directly helping these creators to earn:
- $525k
- Comedy creator
- $225k
- Lifestyle creator
What you'll get
Along with the 5x week exclusive lab, you'll take home:
Revenue Assessment
A revenue health check on your channel, based on an assessment of all your monetisation opportunities.
Workflow diagnosis
We'll assess your workflow and processes to help you better understand how these aspects can help maximize revenue potential in the future.
Phased action plan
Built with you throughout the program and tailored to your specific needs and opportunities.
Network access
As you progress through the program we'll facilitate strategic connections within the Changer network to provide you ongoing benefits relevant to your goals.